Friday, November 19, 2010

Brionvega




The venerable Italian brand Brionvega thinks the 60s and 70s are worth bringing back, or that at least some of the design sensibilities of the era warrant new life. The classic, groundbreaking Radiofonografio, divined in 1965 by two of the three Castiglioni brothers, Pier Giacomo and Achille, is making a new entrance as RR226. In 1965, the 'musical component robot' was a home electronic marvel that in one sleekly designed device included a radio, amplifiers and a record player (for both 45s and 33s).

The modernized model has also a CD and DVD players but otherwise it is as close as possible to the original. The amplifiers are moveable which makes it possible to create different configurations both for visual and listening pleasure. Showcased at the Salone del Mobile in Milan in April, RR226 may be a while coming to a store near you. But like so many of the Castiglioni brothers' objects, still produced and/or displayed by Zanotta, Flos, Artemide and MoMA, the Radiofonografio is most likely going to stay with us for yet another long period.
- Tuija Seipell

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